I just visited Gibson’s YouTube channel.  They had a short video with footage taken from some event, and they had some unknown track as a background to a bunch of… crap, really.  There was nothing interesting in the video, nothing of any value.  Here is the comment I left:

Dear Gibson, You don’t understand social media.  You just don’t.  I own a Gibson Les Paul (50’s Tribute) and I absolutely LOVE the thing.  There are millions of guitar players on the web, looking for interesting guitar-related content.  They want interviews, product demos, you know, stuff that is actually interesting.  Sometimes you do those types of videos on YouTube and it’s great.  But then you put out a stinker video like this one.  9 comments in a month (10 counting mine.)  Putting up boring stupid videos like this hurts your channel – people see this and don’t subscribe.  My bet is some exec thought this would be a good idea.  It isn’t.  It costs you viewers.  Viewers translates to interest translates to sales.  You probably have a web guy or girl who has been trying to tell you this.  You should listen.

Meanwhile, other companies get social media.  Celestion Speakers has a fantastic Facebook page and you should follow it.  They’re constantly posting stuff that’s either funny or interesting.  Not every post is a winner, but I see their name every day, and that’s what companies want.

SIDE NOTE – In life, complaining without offering a possible solution makes you a complainer.  Bitching about something will make you feel better temporarily, but sharing an idea to solve the problem means you’ve actually done something, even if no one listens.  You might be smart enough to point out something wrong.  But are you smart enough to point out how to fix it?  This is something I think guitarists of all ages should consider.  Any dumbass can bitch about something.  Smart people can also suggest solutions.  Dumbass or smart person, it’s up to us when we leave comments.